The Bliss Care – Privacy Policy (Medical & Marketing Compliant)

1. Information We Collect

– Personal Information: Name, Contact Details, Gender, Date of Birth
– Medical Records: Past and current treatments, reports, and prescriptions
– Communication Data: WhatsApp conversations, forms, emails
– Website Data: IP address, device information, and cookies
– Testimonials and media shared voluntarily by the patient

2. How We Use This Information

– To provide medical consultations and services
– To manage appointments and clinical records
– For internal analytics and treatment outcome analysis
– For lead nurturing and remarketing with user consent
– To create anonymous data models for clinical insight

3. Lead Generation & Advertising Use

– With explicit opt-in consent, we may use your first name and experience shared voluntarily for testimonials, reviews, or ads.
– No sensitive or medical data is used for advertising unless anonymized.
– Leads captured via ads/forms will be contacted only with user consent and stored securely under encrypted CRM protocols.

4. Use of Testimonials & Patient Media

– Patients who share reviews via WhatsApp or Google may be featured in promotional content with partial identity masking (first name only).
– Photos, videos, or case stories will never be used without a signed digital or physical media consent form.
– You may request removal of any testimonial or media content involving your data at any time.

5. Data Protection Standards

– We follow strict access control and encryption protocols
– Health records are only accessible to authorized medical staff
– All third-party tools (CRM, email, cloud) used are vetted for healthcare-grade compliance

6. Your Rights

– Access, edit, or delete your data by writing to: privacy@theblisscare.in
– Opt out from marketing or remarketing communication anytime

7. Compliance & Updates

– Our policy is aligned with Indian IT Act Section 43A & 72A and reflects best practices modeled on HIPAA.
– Policy updates will be notified via our website or email.

Effective Date: April 2025